2011 SuperZoo Trade Show to be Record-Breaking Event

Superzoo, the three-day pet industry trade show branded as the National Show for Pet Retailers™, is scheduled to take place September 13-15, 2011 in Las Vegas and is already breaking records in exhibitor and attendance numbers.

Produced and managed by the World Pet Association, SuperZoo is attracting exhibitors and attendees from around the world by providing networking within the community of pet-related professionals and by giving them access to new trends, products and cutting-edge educational programs that provide innovative business and marketing concepts.

The pet industry trade show had a recording breaking year in 2010 with an increase of almost 14 percent in the number of exhibitors and more than 10,000 attendees. The 2011 show has already surpassed last year’s records with 787 exhibitors in more than 1370 booths, an increase of more than 28 percent in buyer registrations, and an increase of more than 38 percent in company registrations.

“SuperZoo 2011 has surpassed all records,” said Doug Poindexter, President for the World Pet Association. “Pre-show registrations of companies and attendees are higher than ever before. The show floor will have more exhibiting companies and booth spaces than ever in history.”

SuperZoo benefits pet businesses in every segment of the pet industry. Attendees have access to an extensive trade-show floor featuring thousands of products and top pet industry suppliers and also have the opportunity to learn from and make connections with industry leaders. Groomers have the opportunity to stay up-to-date on the latest grooming techniques and compete for grooming awards. Exhibitors have direct access to pet industry professionals and retailers who have focused purchasing intent and are ready to place orders.

For more information on SuperZoo, visit www.superzoo.org.

About the World Pet Association:

The World Pet Association (WPA), formerly the World Wide Pet Industry Association, is the oldest industry organization promoting responsible growth and development of the companion pet and related products and services. As society’s “humanization” of pets grows stronger, WPA knows it is important to inform and educate the general public to ensure safe and healthy lifestyles for our animal friends. WPA plays host to America’s Family Pet Expo, the largest consumer show in the world, hosted annually in Costa Mesa, Calif. and Puyallup, Wash. The organization also holds SuperZoo (www.superzoo.org), an annual pet industry trade show that showcases a comprehensive collection of exhibits and offers a variety of informative educational seminars known as SuperZoo University. WPA also offers Pet Industry Briefs, a free weekly e-newsletter containing vital industry information at your fingertips. For more information on WPA or to sign up for Pet Industry Briefs, please visit www.worldpetassociation.org.

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